Volume 01 / Issue 04 / Open / in progress

Working editorial title

CRM as Institutional Memory

The customer record as strategy, operating process, technical system, and contested organizational memory.

Issue scope

Editorial brief

Open issue · continuous publication

Revisits CRM as strategy, process, technology, and institutional memory, including data models, adoption, lifecycle governance, system economics, measurement, interoperability, and the causes of implementation failure.

Status
Open / in progress
Volume
01 / 2026
Issue position
4 of 4
Published articles
0

Publication record

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