Volume 01 / Issue 02 / Open / in progress

Working editorial title

Revenue Architecture and Go-to-Market

How firms design offers and coordinate product, marketing, sales, service, finance, and operations around a revenue model.

Issue scope

Editorial brief

Open issue · continuous publication

Examines offer and revenue-model design, market segments, pricing, packaging, forecasting, product and product marketing, lifecycle orchestration, functional handoffs, customer feedback, finance, and measurement.

Status
Open / in progress
Volume
01 / 2026
Issue position
2 of 4
Published articles
1

Publication record

Articles in this issue

All published articles
revenue-operations39 citations

Revenue Forecasting: From Sales Budgets to Probabilistic Pipeline Systems

Modern revenue forecasting is best understood as a coordination architecture built from older parts, not as one new predictive method.

Modern revenue forecasting is best understood as a coordination architecture built from older parts, not as one new predictive method.

JORO-2026-02-001

Paul Maxwell

35 min · 7,689 words

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